​What Is Bulk SMS gateway And How To Choose A Reliable Service Provider
A bulk SMS gateway is a telecommunication service that enables users to send or receive multiple Short Message Service (SMS) transmissions to or from multiple users at a time. This normally involves the use of a computer/mobile platform and mobile phone networks for sending and receiving messages. There are many bulk sms application and benefits of bulk SMS services in many areas including business, education, banking, personal messaging, SMS marketing and more. There are professional bulk SMS gateway provider companies that offer different bulk SMS packages to suffice the needs of different clients for different purposes.
What is Bulk SMS Gateway?
A bulk SMS gateway is a computer and network based software or service that allows you to send messages in bulk to a number of mobile receivers at the same time. The basic two types of bulk SMS services are transactional SMS and promotional bulk SMS service. A transactional SMS service is used to send alerts, information, news & updates, OTPs, etc. Promotional bulk SMS services, as the name suggests, are used to send marketing messages like offers, discounts, coupons, advertisement, etc. to a number of targeted people.
Transactional messages are normally sent with a personalized 6-characters sender ID to identify the brand. These messages can be sent 24/7 hours and even to DND numbers.
Promotional messages are usually sent with a random number, like DM-13245. These messages are only allowed to be sent between 9AM and 9PM and may not deliver to DND numbers.
Choosing a Reliable Bulk SMS Service Provider
For the success of an SMS marketing campaign, it is very crucial to find and choose the right bulk SMS service which is reliable and trustworthy. Here are some tips you can follow to be able to choose the right service for your business SMS marketing.
Search Online: The internet can help you find many local and global bulk SMS service providers. You can search for a service in your local city and find many vendors. The websites of individual companies, dealers, local business directories, classifieds, forums, blogs, and social sites can help you meet hundreds of professional bulk SMS providers. The next part is choosing the perfect service for your business.
Visit the website and read about the services, features, rates, and SMS packages of a particular company. A quick research of several websites will give you enough idea to make a list of the service providers that you like more than others. Make a list of service provider names, company names, contact details, etc.
Go local: Choosing a local bulk messaging service is beneficial because of the easy access. Although SMS marketing is mostly performed on the internet, you may still often need the support and help of your bulk messaging company with any type of issue. If you can get a good and reliable company in your local area or city, you should prefer hiring them.
Take Reviews: This is the best way to identify a good and reliable SMS service from a bad one. Users who have already used or experienced the services of a particular company can give you more details about the service quality. You can find and read online reviews and customer feedbacks for all the major bulk SMS services to figure out the most reliable one. Many users also share reviews on social sites and forums where you can read them and ask more questions.
SMS features: A bulk messaging service may have several features such as delivery reports, software support, multi-language, inbuilt templates, message scheduling, file support, fast speed and more, some of which are essential while others are optional. When choosing a bulk SMS service provider, you should look out for the features which are important to your SMS marketing and fit your budget.
Besides the above-mentioned ones, there are many other factors you can consider when choosing a bulk SMS service company. These factors include experience and reputation of the company, SMS software/service value, help, and support, etc.